This year, as part of its partnership with Dwell on Design in Los Angeles, the American Society of Interior Designers (ASID) offered a special program for its Emerging Professionals, called GO PRO/LA. A series of networking opportunities, access to the Dwell on Design floor exhibits and to design industry leaders, CEU learning lectures, social events, and tours made up the GO PRO/LA program, and they made sure it was worth every minute.
The highlights of the GO PRO/LA program, for me, were:
- the insights provided, in great detail, by a superb panel of design professionals about creating your own design identity, including how to best approach the use of social media, led with verve and style by ASID Emerging Professional Advisory Council member Kia Weatherspoon
- the lecture by Dwell President Michela O’Connor Abrams concerning the design needs and buying trends of the "New Affluents" (those with household incomes over $300,000), which are decidedly NOT the same as the preceding affluent generation. The New Affluents are more design savvy, more tech-oriented, better informed, more involved in the design process, more interested in socially responsibility and sustainability, and more interested in their home and possessions helping to express their design sensibility than merely their social status. They are independent, educated and optimistic, yet critical and very discerning, so designers need to be well-prepared and not make assumptions based on outdated information.
- the tour of Los Angeles County Museum of Art (LACMA) and its exhibit about world renowned Swiss architect Peter Zumthor. This noteworthy tour was led by ASID Emerging Professional Advisory Council National Chairperson, Amanda Jesse, and her sister, Associate Vice President of Education at LACMA, Sarah Jesse. (more about this tour in a future post)
- and, of course, meeting the other design professionals associated with the events
It was a well-thought out program, and it helped me decide that it was time to go ahead and join ASID. Another GO PRO series of events is scheduled for New York City in October, and it will have a different format, which I am sure will be just as worthwhile.
And let's not forget the lovely gift bags, very cleverly made out of recycled vinyl billboard material, courtesy of Kevin Mulvaney and The Vinyl Institute. Thanks, ASID and GO PRO/LA, nice job.